英文的经典广告词(优质3篇)

英文的经典广告词 篇一

Title: "Just Do It" - The Power of Nike's Classic Slogan

Introduction:

In the world of advertising, there are certain slogans that have become iconic and instantly recognizable. One such slogan is Nike's "Just Do It." This simple yet powerful phrase has been the driving force behind Nike's success for decades. In this article, we will explore the origins and impact of this classic advertising slogan.

Origin of "Just Do It":

Nike's "Just Do It" slogan was created in 1988 by the advertising agency Wieden+Kennedy. The inspiration behind the slogan came from the last words of a convicted murderer before his execution. Dan Wieden, one of the founders of the agency, believed that these words encapsulated the spirit of Nike and its customers - the relentless pursuit of excellence and the willingness to take action.

Impact on Nike's Branding:

The "Just Do It" slogan quickly became synonymous with Nike's brand identity. It represented the company's commitment to empowering athletes and ordinary individuals to push their limits and achieve greatness. By associating themselves with this powerful message, Nike successfully positioned themselves as a brand that stands for determination, hard work, and success.

Resonating with Consumers:

The beauty of "Just Do It" lies in its simplicity and universality. The slogan resonates with consumers of all backgrounds and ages, as it taps into the universal desire to overcome obstacles and achieve personal goals. The phrase is not limited to athletes but can be applied to any aspect of life, whether it's overcoming a fear, pursuing a dream, or simply taking the first step towards a healthier lifestyle.

Continued Success:

Over the years, Nike has continued to leverage the power of "Just Do It" in their advertising campaigns. They have featured a wide range of athletes, celebrities, and everyday individuals, all showcasing their determination and drive to succeed. By showcasing these stories, Nike has been able to inspire and motivate their target audience, establishing an emotional connection that goes beyond the purchase of their products.

Conclusion:

Nike's "Just Do It" slogan has become one of the most iconic and effective advertising campaigns of all time. Its simple yet powerful message has resonated with consumers around the world, inspiring them to take action and pursue their dreams. Through the years, Nike has consistently demonstrated the impact of a strong and meaningful slogan in creating a brand that transcends its products and becomes a symbol of empowerment and success.

英文的经典广告词 篇二

Title: "Think Different" - Apple's Revolutionary Advertising Campaign

Introduction:

In the world of technology, one brand stands out for its innovative products and revolutionary marketing strategies - Apple. Central to their success is their iconic advertising campaign, featuring the slogan "Think Different." In this article, we will explore the impact and significance of this classic advertising phrase.

Challenging the Status Quo:

Apple's "Think Different" campaign was launched in 1997, with the aim of redefining the company's image and challenging the status quo in the tech industry. The slogan encouraged individuals to embrace their unique perspectives, rebel against conformity, and think outside the box. It positioned Apple as a brand that celebrates creativity, innovation, and the power of individuality.

Inspiring Creativity:

The "Think Different" campaign featured a series of print ads and television commercials, showcasing some of the greatest minds in history, including Albert Einstein, Martin Luther King Jr., and Pablo Picasso. By associating their products with these visionaries, Apple aimed to inspire consumers to tap into their own creative potential and make a difference in the world.

Creating a Cult Following:

The "Think Different" campaign had a profound impact on Apple's brand identity, helping to create a loyal and dedicated fan base. The slogan resonated with individuals who saw themselves as non-conformists and rebels against the established norms. By aligning themselves with Apple, they felt part of a community that shared their values and aspirations.

Beyond Advertising:

The impact of "Think Different" extended beyond Apple's advertising campaigns. It became a mantra for the company's entire approach to product design, user experience, and innovation. The slogan influenced the creation of groundbreaking products like the iPod, iPhone, and iPad, which revolutionized their respective industries and solidified Apple's position as a leader in technology.

Legacy and Continued Success:

Even after more than two decades, the "Think Different" campaign continues to be associated with Apple's brand identity. It has become synonymous with the company's commitment to pushing boundaries, challenging norms, and fostering a culture of innovation. The campaign's enduring legacy is a testament to the power of a well-crafted slogan in shaping a brand's image and resonating with consumers.

Conclusion:

Apple's "Think Different" campaign is a testament to the impact of a powerful slogan in shaping a brand's identity and inspiring consumers. The slogan not only challenged the status quo in the tech industry but also encouraged individuals to embrace their unique perspectives and think outside the box. Through this campaign, Apple established itself as a brand that celebrates creativity, innovation, and the power of individuality.

英文的经典广告词 篇三

英文的经典广告词

　　麦斯威尔咖啡Good to the last drop． 滴滴香浓，意犹未尽。

　　雪碧Obey your thirst． 服从你的渴望。

　　索尼影碟机The new digital era． 数码新时代。

　　理光复印机We lead． Others copy． 我们领先，他人仿效。

　　佳能打印机Impossible made possible． 使不可能变为可能。

　　雀巢冰激凌Take time to indulge． 尽情享受吧！

　　万宝路香烟Come to where the flavor is． Marlboro Country．光临风韵之境——万宝路世界。

　　凌志轿车The relentless pursuit of perfection． 不懈追求完美。

　　丰田汽车Poetry in motion， dancing close to me． 动态的`诗，向我舞近。

　　轩尼诗酒To me， the past is black and white， but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。

　　雀巢咖啡The taste is great. 味道好极了。

　　麦当劳I lovin it! 我喜欢

　　三星电子feel the new space. 感受新境界

　　摩托罗拉手机intelligence everywhere. 智慧演绎，无处不在.

　　百事可乐the choice of a new generation. 新一代的选择.

　　三菱电工we integrate, you communicate. 我们集大成，您超越自我

　　IBMno business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。

　　东芝电子take toshiba, take the world. 拥有东芝，拥有世界

　　飞利浦电子let’s make things better. 让我们做得更好